Not Quite Nigella
Lorraine Elliott is the founder and publisher of the popular food blog Not Quite Nigella.
Lorraine worked in advertising as a consultant and media strategist before launching her blog in September of 2007 after repeated suggestions from friends and family. She has been blogging full time since January 2009. The blog features daily posts, alternating between Lorraine’s cooking adventures and restaurant reviews or store visits. She also conducts interviews and writes special features and stories on where to buy specialty produce. Her blog, with over 190,000 unique readers and almost 400,000 page views per month, is the most popular food blog in Australia.
She loves kitsch and unusual things, travelling far and wide for an unusual meal, and cooking and eating food from different countries all around the world. Her memoir, about the adventures of her blog, will be published in May 2012 by Penguin Books.
She lives in Sydney’s Eastern Suburbs with her food apathetic husband and her collection of 140 pairs of shoes.